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Why project management is harder in agencies (and what to do about it)
In agencies, project management has a direct impact on how happy your clients are.
Which means that you and your project managers are dealing with a whole lot more than just tasks and timings. You’re responsible not only for how your agency performs, but how your client’s business performs, too.
During this on-demand webinar, we interviewed Jodie Robinson, Group Account Director at the internationally-renowned B2B marketing agency Velocity Partners, to uncover the key challenges an agency faces and how your project management function can address them.
If your project managers, account managers, and clients aren’t communicating effectively, then honestly? You can’t function properly.
What you’ll learn
The Key Characteristics of Agency Project Management How to manage the extra complexity that comes with managing not only your own work, but clients’ work, high volumes of projects, and multiple stakeholders.
Insights into the Project Management Function at Velocity: Learn how Velocity realized they needed a dedicated project management function — and how they established one.
Key Challenges: Resourcing, client-agency alignment, and focusing on the bigger picture are some of the key challenges Jodie identifies.
Project Management Methodologies: Waterfall, agile or a blended approach? Find out how Velocity manage projects for clients as well as internally.
Evaluating Project Management Performance: Learn how to identify when a client is unhappy through tight feedback loops and wash ups.
Top Tips for Running Projects in an Agency: Communication, visibility and honesty are the key elements that Velocity emphasizes when managing projects.
Watch 'Why project management is harder in agencies' webinar now.