How to Avoid Unprofitable Client Work: A Guide to Mastering Utilization Rates
Your agency works hard for the clients you serve, but your business can’t sustain doing that great work if it isn’t profitable. But, in order to avoid that unprofitable client work, you’ll need to master the one metric that holds the key to your efficiency & profitability: Your Utilization Rate.
Unfortunately, only 18% of agencies always reach their internal utilization targets, and just 1 in 4 are hitting industry standard benchmarks for billable utilization (Source: The State of Agency Operations 2023). Â
Ready for a change? If so, in this webinar you’ll learn:
The Challenges to Measuring Utilization Rates (& how to overcome them)
Billable Utilization Targets and Benchmarks
Tactics for Accurately Tracking Billable vs Non-Billable Time
The Connection Between Utilization & Profitability (& how to master it)
Speakers
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Logan Lyles is the Evangelism & Content Marketing Manager at Teamwork.com, a project management platform built for scaling client work. Logan previously served in several leadership roles at Sweet Fish, a B2B podcast agency serving mid-market SaaS companies. Taking over sales from the agency founder in 2018, Logan helped triple the business in his first 6 months. He also played a key role in landing the agency on the Inc 5,000 List (twice), while helping the company both 10x headcount and increase ARR by 1,283%. Logan works from his home office (that’s slowly becoming a mini video studio) alongside his labradoodle, Mack, in Castle Rock, CO.
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Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems.Â
He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure.Â
When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. Â
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Client services firms of all types struggle to quickly and easily understand their team's capacity at-a-glance. Join our live webinar to discover a better way forward.
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In this webinar, you’ll hear from 3 Elite HubSpot Solutions Partners about how they’re leveraging a newly launched integration between HubSpot and Teamwork.com to optimize the entire client lifecycle from brand new lead to loyal raving fan.
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Learn how to stop scope creep from ruining your client relationships and agency's profitability.
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Learn about the impact of AI on agency growth and how to leverage this technology for your agency.
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Deep dive into the results of our brand new global agency operations study
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Learn how to create a time tracking framework that keeps your team engaged.
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Improve capacity management and grow your bottom line by rethinking time management
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Understand value-based pricing models and learn if they’re a good match for your agency.
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Create a healthier work environment by giving your employees more control over their time.
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Learn how to attract higher paying clients without sacrificing all your time and energy.
