Our brand is more than just a mark. It’s a perception made up of both tangible elements, such as recognizable signs like our logo, marks and colouring, as well as intangible elements relating to our promise, positioning and personality. It’s a carefully created system that requires some consideration when using it.
Brand
The Teamwork brand is built on an understanding of modern day business challenges — from trying to do lots with little when resources are tight to managing the masses when your plate is full. Our brand is nimble, approachable and honest with a hint of surprise. Simplicity underpins every interaction we produce. Our name is our ethos. We live our belief that teamwork — its camaraderie, imagination and ingenuity — is intrinsic to success.
Our purpose
Any team can work together. But working together beautifully is about doing more. It’s about delivering outcomes, not just outputs. It’s about individuals collaborating to become more than the sum of their parts.
It’s about doing things to create something meaningful, not just because you need to tick boxes. And it’s about doing it together. Beautifully.
Our brand promise
Happy, efficient teams.
Our brand philosophy
Fanatical customer support
We’ve always been fanatical about providing only the best customer support. We go above and beyond to delight our customers and promise fast, friendly support. Period.
Software is our craft
Whether that’s building, supporting, marketing or selling — at Teamwork, software is everyone’s business. We strive to constantly improve our craft and to create amazing software that our customers are proud to use.
More than just profit
We need purpose beyond profit and we’re committed to making the world a better place. Every year, we give 1% of our profits away to charities or good causes as decided by our staff.
Logo
Our logo is one of the most important parts of our visual identity and should never be altered. Below we’ve listed and explained the various treatments of our logo.
Primary logo
Our logo is clean, simple and uncomplicated. It’s friendly and approachable — much like us. We see Teamwork as being the only suite of products businesses need. Period.
Download our primary logo pack in SVG, EPS and PNG
Our tagline
Working together. Beautifully.
The Teamwork dot
Affectionately known as Dot.
Dot meet world. World meet Dot. Dot plays a crucial role in our identity. It represents that spark of ingenuity, the idea, the team, the business. It’s a chance to introduce that bit of rogue and playfulness so ingrained in the spirit of Teamworkers the world over.
Minimum size
20px high for digital applications.
3mm high for print applications.
Clear space
There must always be sufficient space surrounding the logo to avoid competition from other visual elements and to maintain its visual impact.
The area of isolation represents the minimum clear space that must be provided at all times. This area is determined by the height of the letter forms in the Teamwork logo and is proportional, regardless of logo size.
Our symbol
Our symbol should be used in place of the full logo, where the logo visibility could be compromised.
Our symbol should be used in isolation and never with the primary logo.
Download our symbol pack in SVG, EPS and PNG
Primary logo with the “Working together. Beautifully.” Tagline
Our tagline is an important part of our brand and just like our logo, it has to be treated with consideration and consistency.
The primary logo location is in the center. For logo on application, please center to the logo letterforms only, ignoring the pink dot.
Similar to our logo treatment guidelines, on white our primary messaging retains a multi coloured version, whereas on a secondary colour or background image, we treat the text in white.
Two line execution
Depending on the constraints, we may have less horizontal width available so this is the preferred two line treatment. It shouldn’t go to three lines. This can be left aligned also but centred is the preferred alignment.
Usage
Teamwork isn’t Teamwork without Dot — it must always accompany our mark.
Our default logo is slate grey with a pink dot. This should only ever appear on a white background.
The inverse logo is white with a pink dot. This should only ever appear on a slate background.
Where the background is a color that is not slate grey or white, please use either an all white, all slate or all black logo. The pink dot should never appear on a background that’s not white or slate grey.
Don’t add effects to the logo, for example. shadows, gradients or characters.
Don’t stretch or compress the logo.
Don’t rotate the logo.
Don’t fill the logo or elements of the logo.
Don’t change the logo lockup.
Don’t use the logo on busy backgrounds.
Don’t use the logo in a sentence.
Don’t use the Teamwork dot (Dot) as a full stop in a sentence.
Considerations
Our logo is a precious part of our identity so please consider where and when you use it:
Avoid doormats, rugs or anywhere people can walk on the logo — we hate to see it get dirty.
Avoid placing our logo on items like paper cups or napkins — our logo is not disposable.
Avoid placing our logo on food, no matter how good those cupcakes look — we don’t want it to be sliced, bitten, broken up or digested.
Product logos
Using our color palette and treatment, we have a clear and recognizable visual language to help distinguish the products within our suite.
Download Teamwork Desk logo pack in SVG, EPS and PNG
Download Teamwork Chat logo pack in SVG, EPS and PNG
Download Teamwork Spaces logo pack in SVG, EPS and PNG
Download Teamwork CRM logo pack in SVG, EPS and PNG
Usage
Product logos should only be used when you’re speaking specifically about one of our products — they shouldn’t be used when you’re speaking about or using a logo to represent the company.
In our logo, we use lower case ‘t’ and capitalize the first letter of the product name.
The minimum size requirement for the product logo lock up is 47 pixels.
Avoid splitting or altering the logo.
Note to all Partners: if you’re using our branding, you should always use the company logo, i.e. the Teamwork logo.
Icons
Product icons should be used sparingly and only where there are size restrictions on using the entire product logo e.g. a favicon.
- Teamwork
- Desk
- Chat
- CRM
- Spaces
Download our icon logo pack in SVG, EPS and PNG
Color palette
We want every interaction to be a joy, so we chose colours that are vibrant, delightful, and uplifting. We’ve listed a full complement of HEX, RGB and PMS colors to ensure consistency across both digital and print.
Primary color palette
tw-pink
HEX#FF22B1
RGB255,34,177
PMS225
tw-slate
HEX#1D1C39
RGB29,28,57
PMS532
tw-white
HEX#FFFFFF
RGB255,255,255
PMSN/A
Secondary color palette
tw-purple
HEX#895EF7
RGB137,94,247
PMS265
tw-indigo
HEX#6A84ED
RGB106,132,237
PMS660
tw-blue
HEX#4DA2F8
RGB61,162,248
PMSN/A
tw-teal
HEX#1FCBDC
RGB31,203,220
PMSN/A
tw-green
HEX#79E3AA
RGB121,227,170
PMS3385
tw-yellow
HEX#FFC63C
RGB255,198,60
PMS1235
tw-orange
HEX#FF7641
RGB255,118,65
PMS1495
tw-red
HEX#F03063
RGB240,48,99
PMS1787
tw-brown
HEX#CA6419
RGB202,100,25
PMS1385
Note: The Teamwork pink should be used sparingly, never applied to large blocks of text or used on buttons.
Typography
We wanted our font to be simple but playful. Fakt (why yes, it is difficult to say in an Irish accent) beautifully represents our brand’s emphasis on simplicity and approachability.
If Fakt isn’t available to you, we defer to Quicksand.
Photography
Our photography is friendly and colorful. We want to take the dullness out of the everyday. Our selection of photography should be inclusive, colorful, abstract and sometimes surprising. It should capture diversity of gender and ethnicity.
Tone of voice
The Teamwork brand voice is an expression of our personality. It’s distinctive and unique to us. It’s reflective of our core values and our brand behaviours. Nobody needs additional stress in their day so we want every interaction with Teamwork to be a pleasant and memorable one.
Our brand behaviours
Personable & surprising
We’re on our customer’s side, approachable and friendly. Because we’re not corporate, we can delight with the unexpected.
Ingenious and spirited
We’re always looking for new ways of doing things. Our positivity keeps us buoyant and imaginative.
Authentic and adaptable
We approach everything we do with honesty and by being true to ourselves. Through listening to our customers, we’re able to evolve, grow and deliver beyond expectations.