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The art of marketing: What great marketers can learn from great artists
Great marketing and great art have a lot in common. To make an impact, they both need to be creative, innovative, and — most importantly — engaging.
It’s no easy feat, but as museums across the world can testify, no-one knows more about creating lasting, meaningful engagement with their audience than an artist. That’s why artworks created hundreds of years ago are still visited by thousands of people everyday. In marketing terms: that’s a lot of pageviews. (And just think of the qualified leads in the gift shop!)
That’s why we decided to study some of history’s most popular, enduring artists to learn their tips and tricks for creating truly great masterpieces — and how you can apply them to your own marketing practices.
Great marketing and great art have a lot in common. After all, marketing without art is just mkeing.
How Michelangelo used project management techniques to paint the Sistine Chapel. Turn a daunting task into a work of genius by planning strategically, collaborating with stakeholders, and using your resources.
Why Cubism is the perfect metaphor for how marketers need to think. Learn how Picasso’s approach can inspire your next marketing campaign.
What architecture can teach us about creating an incredible customer experience. Avoid the mistake of putting style over substance by borrowing from these architectural principles.
Get a copy of 'The art of marketing: what great marketers can learn from great artists' now.