Should you productize your services?
Does a productized service business completely differ from the standard agency model?
Can both models co-exist within the same business?
These are all questions we answer in today's conversation with Sam Shepler, CEO of Testimonial Hero.
He transitioned from leading a full-service video production agency to founding a productized service business in 2018. In this episode, Sam shares the 3 specific benefits of productizing your services--and the potential pitfalls to look out for.
Sam's team has some good successes to learn from, hitting Number 342 on the Inc. 500 list in 2022 and having successfully scaled beyond $3MM in annual revenue.
As he shares the lessons from their journey, we touch on:
The "trinity" of benefits in productizing your services
How to avoid competition from AI and low-cost service providers (even with a highly repeatable service offering)
Specific financial do's and don'ts to keep in mind if you're heading down this path.
Resources mentioned in today's conversation:
Get your copy of The State of Agency Operations Report (2023)
Connect with Sam on LinkedIn: https://www.linkedin.com/in/samshepler/
Follow Sam on X: https://twitter.com/SamShepler
Sam's tweet thread we discussed: 7 things I’ve learned running a $3MM Productized Agency
The webinar about agency profitability metrics (gross margin, net margin, etc): Growing Your Agency Too Fast or Too Slow w/ Drew McLellan