How This Agency Reduced Churn by 50% (with AI's Help) w/ Erik Huberman
Wanna know how a 200-person agency reduced churn by 50% from one year to the next?
Even though Hawke Media is one of the most successful marketing agencies in the United States and they’ve scaled to hundreds of millions in annual revenue, their journey hasn’t been without bumps in the road.
At the beginning of 2022, they saw client churn on the rise and their CEO, Erik Huberman, knew he had to adjust their strategy to address a new challenge.
In today’s conversation, you’ll hear from Erik:
How they created intense focus throughout the agency to reduce client churn
The role of incentive structures & systematic churn analysis in their impressive churn reduction
How they retrained their sales team to head off churn early in the client lifecycle
What they realized was the Number 1 KPI impacting client churn (based on systematic AI analysis)
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This agency drove 70% faster client results by adding this 1 role to their team structure.
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Get the hiring secrets from an 8-figure agency CEO who's figured out what works.
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Get the 2-part forecasting model that's helped scale a $25MM agency.
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Learn how to avoid the 3 biggest risks in client communications within your agency.
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Forget tracking the wrong metrics for your agency & start measuring the ones that matter.
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The 5 steps to use benchmark data in your agency's sales process to win more clients.
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What you and your team can do to stop overservicing demanding clients for good.
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How to set simple, attainable growth goals for your agency in any market.
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A Chief Operating Officer's approach to maximizing agency profitability in the new year.
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How to leverage AI for growth within your agency, and the most common pitfalls to avoid.
