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The marketing sprint template in Teamwork helps marketing teams organise work into focused time boxed sprints. You pull priorities from your backlog into a short sprint plan so the team knows exactly what to deliver and in what order.
Marketing directors and marketing managers use it to get the whole team organised, track ongoing work, and apply agile practices to campaigns and experiments. Clear swimlanes, owners, and limits on work in progress make it easier to prioritise key objectives and protect focus during each sprint.
What is the marketing sprint template in Teamwork?
The marketing sprint template in Teamwork is a prebuilt project that structures your work into repeatable sprint cycles. Each initiative, campaign task, or experiment becomes a card that moves from planned into in progress and done within a fixed sprint window.
It gives you a simple way to apply agile principles to marketing without building a process from scratch. The sprint board becomes the single source of truth for what the team is working on right now.
Who should use the marketing sprint template?
The template is ideal for marketing directors and marketing managers who lead cross functional teams and want more predictable delivery. It fits teams that manage campaigns, content, lifecycle programs, and experiments in parallel.
If you run weekly or biweekly planning sessions, standups, and retrospectives, this template gives you a consistent frame for those conversations. Everyone sees the same priorities and understands what a successful sprint looks like.
How do I set up and plan a sprint with this template?
You set up a sprint by first gathering candidate work into a backlog list, then selecting a realistic set of tasks to move into the sprint. Each task gets an owner, a size or effort estimate, and a clear definition of done.
A typical flow is:
Build and maintain a backlog of marketing ideas and requests
Run sprint planning to choose work aligned to your key objectives
Move selected tasks into the sprint and confirm owners
Use daily check ins to track progress and adjust where needed
At the end of the sprint, you review what shipped and what should move forward.
How does the template help me track ongoing work and keep the team organised?
The template helps you track ongoing work by showing every sprint task in a simple board view grouped by stage. You see which tasks are in progress, blocked, or complete, and can quickly spot overloaded team members.
By limiting how many tasks sit in the in progress column, you reduce context switching and unfinished work. Saved views by owner or workstream make it easier for individuals to focus and for managers to balance workloads.
How can I use agile practices such as standups and retrospectives with this template?
You use agile practices by running your standups and retrospectives directly from the sprint board. In standups you walk the board, asking what moved since yesterday and what is blocked, rather than going around the room without structure.
For retrospectives, you review what was planned versus what was completed, then log improvement ideas as tasks in a separate list. Those actions feed into future sprints so the process gets better over time.
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