One of the hardest parts about choosing your marketing agency software is knowing if it will be a decision that truly moves the needle for your business.
There are thousands of tools to choose from for your tech stack. But what tools make it easier for your team to work together, streamline processes, and ultimately get more done?
With so many options, it's easy to go overboard on the number of tools you use. Marketing agencies can be guilty of this as research shows the average cost of tools they use is $500 a month.
It’s important to choose the right software because the last thing you want to do is have multiple tools with the same features. That's why we went ahead and did the hard work of finding the best tools to make up a well-rounded tech stack.
Here are nine marketing agency software options to consider in 2022 to take your business to the next level:
Marketing agencies always juggle a ton of projects at once and with various different clients. To manage the several moving parts in an agency, many businesses will (smartly) prioritize project management software.
And one of the best software options for marketing agencies is Teamwork. In fact, Teamwork was started by its founders as an agency before transforming into a software company trusted by more than 6,000 agencies.
Teamwork offers a ton of features for agencies from easy-to-implement onboarding for the whole team to unlimited client users to improve project collaboration. It's a complete solution for agencies to plan, collaborate, and complete projects from start to finish.
The Teamwork board view makes it easy to keep everything organized through assigned tasks so you avoid bottlenecks, missed deadlines, and poor communication with your clients.
However, Teamwork is more than just a task board. Not only does it track the progress of each project using analytics and dashboards, but agency leaders can also check the health status of every project to make sure it'll be delivered on time.
It's the closest an agency can get to a complete all-in-one platform for managing, planning, and collaborating across all its projects. And the best part about it is that Teamwork's price won't blow the budget.
MS Teams, HubSpot, SoftSync for Jira, Chatify, Slack, Gmail for Teamwork, Zendesk for Teamwork, (see all Teamwork integrations)
Teamwork offers a Free Forever plan, while the Deliver Plan starts at $10/user/month.
2. SEMrush (SEO, PPC, content, social, and competitive research software)
The second software on our list is a staple for any marketing agency—a Search Engine Optimization (SEO) research tool. But the thing about SEMrush is that it can do so much more marketing agencies with features tailored directly toward PPC, content, and social media.
Thousands of marketing agencies use SEMrush to find keywords to target to help websites get noticed on search engines. It scrapes data from various search engines and gives you an accurate idea about how hard it'll be to rank for a particular keyword and what competition your client is up against.
For agencies with multiple clients, you can create separate "projects" for each account's URL that track traffic trends, backlink progress, and overall site ranking.
SEMrush can also help with paid ad campaigns. It gives you a rough idea of how much a keyword will cost to run ads. With simple integrations into Google Ads, Google Analytics, Facebook, Twitter, and Instagram, it's easier to track every element of a client's campaign – not just the organic traffic.
Google products, Facebook, Twitter, Instagram, WordPress, Majestic, Zapier
The Pro Plan starts at $119.95/month for five projects.
3. Sprout Social (Social media management software)
Sprout Social is a social media management platform that helps marketing agencies organize and manage content using calendars and scheduling.
From the dashboard, agencies can integrate social media platforms like Facebook, Twitter, Instagram, and Pinterest and plan when they want content posted. If you want a picture to be posted to your client's Instagram at 9 am with certain hashtags, but the same image to appear on their Facebook at 10 am with a different message, Sprout Social can make it happen.
The tool also has inbuilt analytics to track how well each post and channel is performing. It highlights the posts performing the best, what hashtags are getting the most traction, and even when followers are most likely to interact with each channel.
Additional listening features make it a must-have for marketing agencies wanted to get a feel for an upcoming campaign or to see what customers are saying about you outside of mentions.
For marketing agencies who juggle a lot of social media feeds, this tool is essential.
Facebook, Instagram, Twitter, LinkedIn, YouTube, Google Analytics, Slack, Zapier, Canva
The Standard Plan starts at $89/user/month.
4. Social Status (Social media analytics and reporting software)
Social Status is the leading social media analytics tool trusted by over 10,000 marketing agencies around the world. You can connect all client profiles and pages across all the main social channels as well as Facebook ad accounts to report on both organic and paid performance.
Creating social media reports for clients is time-consuming. Social Status automates the entire process and provides agencies with the ability to whitelabel and customize their report templates per client. Reports can be exported to a range of formats including the raw data to XLSX or presentable formats like PDF, PowerPoint, or Google Slides.
Social Status also provides functionality to benchmark against competitors and track influencer marketing campaigns - all in the one dashboard.
Facebook, Facebook Ads, Instagram, Instagram Stories, TikTok, Twitter, YouTube, LinkedIn
The Starter Plan starts at $29/month for 10 users
5. CoSchedule (Marketing campaign planning software)
CoSchedule is a tool for marketing agencies that are managing client campaigns with lots of moving pieces.
If you regularly manage social media calendars, schedules, blog posts, and outreach, CoSchedule is the tool for you. Build campaign schedules inside the dashboard, allocate tasks and events to team members, and automatically publish social media posts.
You can even plan campaign schedules using inbuilt templates to keep everything on track.
If something comes up and you need to change the date of an event or post, CoSchedule's drag and drop functionality allows you to move it to another day. Everyone working on the campaign will also get a notification so they're kept in the loop.
Zapier, Dropbox, MailChimp, LinkedIn, Instagram, Facebook, Google Docs
The Marketing Calendar starts at $29/user/month.
6. Calendly (Meeting scheduling software)
How much time does your agency waste going back and forth with potential clients, trying to find a time for a meeting?
Calendly is your answer.
This simple tool integrates into your (Google or Office) calendar and automatically finds space for meetings. Instead of sending email after email asking what time is best, all you have to do is send your Calendly link to the prospect.
When they click it, they'll see something this:
All they have to do is pick a time and date that suits them, and a meeting will be automatically scheduled onto your calendar.
What’s great about Calendly is it saves agencies time and is also customizable. For example, you can add an option for 15-minute introduction calls for new prospects, but you may want longer meetings with current clients.
All you have to do is add a new “event type” that allows people to book longer calls on your calendar and you’re set!
Zoom, Zapier, Slack, Microsoft Teams, MailChimp, Leadpages, Drip
The Basic Plan is free. For more advanced features, the Premium Plan starts at $8/month/user.
7. Qwilr (Proposal and quote software)
Ever had a great meeting with a potential client, and then when you follow up…crickets?
Landing new clients usually take a great pitch. Qwilr is a web-based pitching tool that helps agencies craft personalized pitches for every client in their pipeline. Using pre-made templates, agencies can create stylish pitch decks that are fully mobile-responsive.
When the pitch is ready, Qwilr turns it into an interactive webpage so your clients can view it from anywhere. Once they’ve viewed it, you’ll get a notification.
And if the client is happy with it and wants to move forward, they can accept, sign, and pay for the project inside the pitch deck itself. It's not just a more streamlined way to pitch – it gives your clients a showstopping first impression of your agency.
Slack, QuickBooks, Zapier, Freshbooks, Xero
The Business Plan starts at $66/month for three users.
8. Grammarly (Proofreading software)
If your agency does a lot of writing, making sure every piece of content flows well is a must.
Grammarly is a proofreading tool that can scan every social media and blog post to ensure it's free of grammar errors and has the correct punctuation. All you have to do is upload the content you want to be checked.
Then, Grammarly will ask a couple of quick questions about what style, tone, and intent you're aiming for:
Not only does the tool pick up any spelling errors, but it also highlights fragmented and lengthy sentences. The end result is better flowing content.
And if you have got clients with audiences in different countries, Grammarly is perfect for making sure it's in the right language. For example, American English has some spelling differences from British English, but Grammarly picks up any discrepancies that you miss.
Slack, Google Docs, Zendesk, Medium, Facebook, Twitter, WordPress
There is a limited Free Plan, and the Premium Plan starts at $12/month.
9. Intercom (Conversational marketing software)
Intercom is a growingly popular conversational marketing tool being used by agencies all over. This software allows companies to use chatbots to start conversations or guide customers across their website.
For agencies, this is a great tool to use to build up leads, increase trials, or simply improve the user experience across a client's website. There are plenty of features within Intercom to build higher-quality customer interactions, ultimately improving your support features at the same time.
Intercom allows businesses to manage customer interactions from beginning to end, which creates a much better experience.
Google Analytics, Mailchimp, Stripe, Zapier, WhatsApp, Clearbit, Zendesk
There is a limited Starter plan that begins at $67/mo.
10. Zapier (Automation software)
This tool makes your entire tech stack work together.
Zapier allows marketing agencies to integrate different software and connect the apps they use to automate workflows and make their lives easier. You see, picking the right tools for your marketing agencies is great, but having 15 different apps open at once and jumping between them isn’t ideal.
Zapier takes all of these tools and plugs them into each other. For example, if your team uses Teamwork for project management, Zapier can integrate with it and other programs like Qwilr, Sprout Social, and Calendly.
Once all of the apps are linked, Zapier can automate anything you need. For example, if you wanted to send Slack messages for new Calendly invites or get Slack notifications when a new Qwilr proposal is viewed—just create a "zap."
Teamwork, Facebook Lead Ads, Slack, QuickBooks, Google Docs + 1000s more
The Starter Plan costs $19.99/month.
11. Planable (Social Media Approval Tool)
Planable is a social media collaboration tool that helps teams plan, schedule, and collaborate on social media content. The solution sports an intuitive design that mimics the feel and flow of social media.
Planable's collaboration-centric design makes it the ideal tool for social media teams that have to publish content regularly. Firstly, Planable comes with a feature tailor-made for feedback sharing. With it, teams can share ideas and feedback via comments and replies right next to the post. Additionally, Planable's approval system ensures that no piece of content goes live without being approved by the relevant team members. This approval system has 4 levels of varying degrees of security, which gives social media teams a lot of wiggle room in terms of customizing approval workflows.
Planable also comes with publishing and scheduling features that eliminate the logistics of social media management. Chief among them are the 4 ways to view content. The calendar view offers an overview of campaigns and allows users to plan and schedule social media content by simply dragging and dropping a piece of content to its appropriate time slot. Grid view is for planning eye-catching Instagram grids. Finally, the feed view shows your posts exactly as they would appear on people's feeds.
Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, and TikTok.
Planable offers a free plan, no credit card required.
Want a marketing agency software that does it all? Take Teamwork for a free 30-day test drive here!