Achieving Managed Growth for Your Agency w/ Joe Sullivan
Many agencies--just like yours--are echoing this common refrain:
Either it’s feast or famine right now.
In today's episode, Joe Sullivan shares how his agency, Gorilla 76, is experiencing a "feast" season where demand is exceeding supply.
They’re having to tell clients they can’t start working with them for several months–even if they’re ready to sign and start today.
It’s a good problem to have, but one that they’ve still got to solve. An aim for what Joe refers to as “managed growth.”
For context, Joe and his co-founder, Jon, lead their team of 29 full time employees in a marketing agency focused on the industrial and manufacturing sector.
In this conversation Joe shares:
What they’ve been doing that’s likely lead to this increased demand for their services
The tools they use as a leadership team to spot issues (like growing too fast or too slow) ahead of time and proactively address them before they fester (Hint: Joe’s team are big believers in some EOS tools we also use here at Teamwork.com)
Specific recommendations on how to avoid burning out your team during times of high growth, and how to manage demanding clients
Resources mentioned in today's conversation:
Get your copy of The State of Agency Operations Report (2023)
Connect with Joe on LinkedIn: https://www.linkedin.com/in/gorilla76joe/
Officevibe (employee survey tool Joe's team uses)
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What you and your team can do to stop overservicing demanding clients for good.
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How to set simple, attainable growth goals for your agency in any market.
