MASTERCLASS
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Logan Lyles (Host)
LinkedIn Top Voice, former VP of Client Experience
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Blair Enns
Founder, Win Without Pitching
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Julie Seymour
Head of Customer Success, Teamwork.com
Logan Lyles is the founder of DemandShift, creator of the Webinar Fast Track Framework that helps B2B brands book five times more sales calls from webinars. With 17 years in B2B sales and marketing, he blends a journalism background with expertise in storytelling and demand generation. He’s hosted 700+ episodes across shows like B2B Growth and Agency Life, led at Sweet Fish Media during its two-time Inc. 5000 recognition, and was named a 2024 LinkedIn Top Voice, sharing insights with 20,000+ followers
Transcript for the video 'Value Masterclass_ Landing Page Video (Client Services)':
Your clients are more demanding than ever and less willing to pay for the work. We're going to show you the one conversation that fixes that in four simple steps. Hi, I'm Logan Lyles, the host of our upcoming masterclass Your Clients' Budget is Shrinking How to Keep the Work Without Slashing Prices. If you're struggling with clients who push back on price, question your invoices, or think that AI can just do what you do, this masterclass is gonna walk you through exactly what to change so you stop competing on price and start winning on value. Here's what's happening right now. Sixty six percent of client service firms surveyed by TMark dot com say that clients are more demanding but less willing to pay for the work. And a third say that clients now believe they can do it themselves with AI. So the pressure on your pricing has never been higher. But here's the thing most firms get wrong. The problem isn't your pricing. It's that you never had the value conversation in the first place. That's why I'm sitting down with Blair Enns, founder of Win Without Pitching, author of The Four Conversations, and the person who literally wrote the framework for how experts sell and price their work. In this conversation, Blair is gonna walk through his four question framework for having that conversation before you ever scope, price, or propose anything. We'll cover why client services teams lose the value conversation before it starts and how to handle this self diagnosed client who shows up with a solution already in mind. We'll also hear from Julie Seymour, who's head of customer success at Teamwork dot com, what she's hearing from businesses like yours on competing with AI and how to add a new layer of value in the mix. This masterclass is on May thirteenth, it's free, and it's built for leaders just like you. Click register now on this page to save your spot today.
"Stop selling deliverables and start pricing impact. This masterclass provides the framework to stay in the 'value lane,' helping you defend your fees by focusing on what the client actually wants to achieve."
Logan Lyles
LinkedIn Top Voice, former VP of Client Experience
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