What is the Agile methodology?

Agile methodology definition

Agile methodology is a project management approach that values flexibility, customer satisfaction, and efficient communication. It is characterized by iterative progress, team collaboration, and a readiness to adapt to change, enabling project teams to deliver client work that accurately meets their needs, even as those needs may evolve.

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Agile project management methodology guide

Learn everything you need to know about agile project management in this helpful guide.

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Agile methodology vs. traditional project management

Agile methodology and traditional project management represent distinct approaches to handling projects. Traditional project management follows a linear, sequential design where project requirements and solutions are determined upfront, and any changes can result in significant delays and cost overruns. In contrast, Agile methodology embraces an iterative process that anticipates and accommodates changes throughout the project lifecycle. It values customer collaboration, flexible planning, and frequent evaluation for continual improvement. 

This adaptability makes Agile processes highly effective for projects with evolving requirements, while traditional methods may be more suitable for projects with fixed, well-defined scopes.'s flexible tools and features accommodate both Agile and traditional project management, allowing agencies to choose the method that best fits each client project.

The 4 core values of Agile

1. Individuals and interactions over processes and tools: Agile methodology values the human element of project management over strict adherence to tools or procedures, recognizing that effective communication and collaboration ultimately drive success.

2. Working software over comprehensive documentation: Agile prioritizes delivering functional client work over exhaustive documentation, aiming to provide value quickly.

3. Customer collaboration over contract negotiation: Agile encourages ongoing collaboration with clients throughout the project, favoring active engagement over rigid contract terms.

4. Responding to change over following a plan: Agile values flexibility and adaptability, acknowledging that change is not just inevitable but beneficial for delivering the best possible client work.

Types of Agile methodologies

Scrum: An Agile framework that promotes iterative progress on complex projects through regular reviews and adjustments.

Kanban: A visual approach to Agile project management, emphasizing continuous delivery without overloading team members.

Lean: An Agile approach focusing on eliminating waste in the project process to maximize customer value.

Extreme Programming (XP): A software development approach emphasizing high-quality results and accommodating changes in requirements even late in development.

These Agile methodologies, and others, are well supported within the platform, making it a robust solution for agencies committed to Agile project management.

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