A Team Sport Approach to Agency Marketing w/ Danielle Fauteaux
You probably heard recently on the show, from the dozens of agency owners and leaders we spoke to at INBOUND this year, that the number one place they'd invest extra budget dollars (if they magically had them tomorrow) was in marketing their own agency.
This begs two questions:
1. Why is this such a common answer?
2. What can you as an agency owner start doing to address this common need?
(Because an extra $10,000/mo isn't likely showing up in your mailbox tomorrow).
In this week's episode, Danielle Fauteaux, from Momentum Marketing, shares some tactical advice on how to answer that second question.
Danielle has run her own firm, and now specifically helps other agencies implement The Momentum Framework to build a repeatable revenue generation system.
In this conversation, Danielle shares:
How to free up founder time for more business development and marketing efforts
How to involve your entire team in your agency's marketing with what she calls "structured volunteering"
How you could use a podcast for your agency as a strategic sales tactic
The surprising persona within your team that just might make for your next great salesperson
Resources mentioned in today’s conversation:
Get your copy of The State of Agency Operations Report (2023)
Connect with Danielle on LinkedIn
How To Stop Overservicing Clients For Good (Agency Life Webinar)
)
The 5 biggest scoping mistakes that lead to overservicing.
)
This agency drove 70% faster client results by adding this 1 role to their team structure.
)
Get the hiring secrets from an 8-figure agency CEO who's figured out what works.
)
Get the 2-part forecasting model that's helped scale a $25MM agency.
)
Learn how to avoid the 3 biggest risks in client communications within your agency.
)
Hear how a 200-person agency reduced churn by 50% and used AI to discover the Number 1 KPI to focus on.
)
Forget tracking the wrong metrics for your agency & start measuring the ones that matter.
)
The 5 steps to use benchmark data in your agency's sales process to win more clients.
)
What you and your team can do to stop overservicing demanding clients for good.
)
How to set simple, attainable growth goals for your agency in any market.
