A Simple Formula for Setting Your 2024 Goals w/ Drew McLellan

With your business, clients and the world changing so fast around you, it can be tough to know what your growth goals should be--or how to even approach setting them in the first place.

Thankfully, Drew McLellan, CEO of the Agency Management Institute (and agency vet himself), joins the podcast today to break down the numbers in a simple formula you can use to set attainable goals in any market.

In today's episode you'll learn:

  • How to determine which of the 5 phases of agency maturity you're in today

  • Why you shouldn't set your goals based on top-line revenue alone (and how to use AGI instead)

  • How to ideally split your AGI (Adjust Gross Income) between Loaded Salaries, Overhead, and Profit

Resources mentioned in today’s conversation:

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