A Simple Formula for Setting Your 2024 Goals w/ Drew McLellan
With your business, clients and the world changing so fast around you, it can be tough to know what your growth goals should be--or how to even approach setting them in the first place.
Thankfully, Drew McLellan, CEO of the Agency Management Institute (and agency vet himself), joins the podcast today to break down the numbers in a simple formula you can use to set attainable goals in any market.
In today's episode you'll learn:
How to determine which of the 5 phases of agency maturity you're in today
Why you shouldn't set your goals based on top-line revenue alone (and how to use AGI instead)
How to ideally split your AGI (Adjust Gross Income) between Loaded Salaries, Overhead, and Profit
Resources mentioned in today’s conversation:
Connect with Drew on LinkedIn
Watch the video replay (complete with slide deck) of this conversation: Growing Your Agency Too Fast or Not Fast Enough
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Get the hiring secrets from an 8-figure agency CEO who's figured out what works.
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Get the 2-part forecasting model that's helped scale a $25MM agency.
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Learn how to avoid the 3 biggest risks in client communications within your agency.
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Hear how a 200-person agency reduced churn by 50% and used AI to discover the Number 1 KPI to focus on.
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Forget tracking the wrong metrics for your agency & start measuring the ones that matter.
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The 5 steps to use benchmark data in your agency's sales process to win more clients.
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What you and your team can do to stop overservicing demanding clients for good.
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A Chief Operating Officer's approach to maximizing agency profitability in the new year.
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How to leverage AI for growth within your agency, and the most common pitfalls to avoid.
