The idea was born
Peter Coppinger and Daniel Mackey founded their company, Digital Crew, almost 9 years earlier and have made a living building websites, intranets, and custom web-based solutions for clients in Cork, Ireland. At this point, their company has a good reputation internationally and they sell website components online.
However they found themselves up to their eyeballs in client projects. Peter Coppinger says,
Every Monday we held a meeting and discussed the current projects, reassigned tasks, and set milestones. We maintained a large whiteboard separated into 5 segments - Active Projects, Upcoming Projects, Sales, Meetings, and Billing. The whiteboard was neatly organized and gave us a sense that we were organized... but we weren't. The meetings were taking longer and longer. We knew we needed a better system.