Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
When you find yourself spread thin across multiple services and client needs, it’s time to ask yourself—is niching down the right choice for your business?
Mike & Gaby Grinberg, dual founders of Proofpoint Marketing, join the podcast to talk about finding their niche in the face of the pandemic and how their business has flourished in the aftermath. They discuss the importance of building a strategic narrative around your core business beliefs, and how to use that narrative to drive both growth and client connection.
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The 5 biggest scoping mistakes that lead to overservicing.
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This agency drove 70% faster client results by adding this 1 role to their team structure.
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Get the hiring secrets from an 8-figure agency CEO who's figured out what works.
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Get the 2-part forecasting model that's helped scale a $25MM agency.
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Learn how to avoid the 3 biggest risks in client communications within your agency.
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Hear how a 200-person agency reduced churn by 50% and used AI to discover the Number 1 KPI to focus on.
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Forget tracking the wrong metrics for your agency & start measuring the ones that matter.
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The 5 steps to use benchmark data in your agency's sales process to win more clients.
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What you and your team can do to stop overservicing demanding clients for good.
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How to set simple, attainable growth goals for your agency in any market.
