Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg

When you find yourself spread thin across multiple services and client needs, it’s time to ask yourself—is niching down the right choice for your business?

Mike & Gaby Grinberg, dual founders of Proofpoint Marketing, join the podcast to talk about finding their niche in the face of the pandemic and how their business has flourished in the aftermath. They discuss the importance of building a strategic narrative around your core business beliefs, and how to use that narrative to drive both growth and client connection.

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