Conversion Rate Optimization (CRO) Lead


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About Teamwork's mission is to make teams who deliver client work become efficient, organized, profitable and happy! Our platform has revolutionized how companies manage their daily workflows for improved automation, productivity, and profitability. It acts as the ‘one-stop-shop’ project management solution enabling our customers to track, manage, and invoice their projects. Our relentless customer-focus has been rewarded with thousands of amazing customers all across the globe and millions of users who sign in every day. We pride ourselves on creating market leading software, working with outstanding people, and going above and beyond for our customers. Trusted by more than 20,000 teams across 170 countries, is in acceleration mode as we set our sights to become the undisputed Project Management platform for teams who deliver client work.

We believe in hiring great people and look to ensure everyone has the best possible experience of work, everyday. We strive to be open and transparent, humble and customer focused. And we thrive on curiosity, getting results and working together relentlessly to deliver excellence. We are a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them. Our personality is unmistakable: we work hard, take joy in our wins and each other's successes and important life events. And we care and support each other when life throws lemons. More than anything we embrace a straightforward approach to getting things done. We are fanatical about our customers: and when talent meets passion, success happens.

This is a hybrid role in Poland. We have an office in Gdansk, where you are expected to be able to reasonably travel from time-to-time as required by your manager.

The opportunity

As a CRO Lead, you will play a critical role in driving the growth and success of online presence. You will be responsible for developing and implementing effective CRO strategies to optimise website traffic, increase conversion rates, and enhance the overall user experience. Your expertise in these areas will help us increase our online visibility, drive qualified traffic to our website and create personalised experiences for our visitors, resulting in increased lead generation, customer acquisition and revenue. You will partner closely with SEO, content, design, demand generation, lifecycle, brand and product marketing teams, as well as sales teams to ensure our strategy is fit for purpose and delivers on shared objectives.


  • Develop and execute comprehensive CRO strategies to increase website conversion rates, including A/B testing, usability testing, personalization activities and customer journey analysis.
  • Closely collaborate with the SEO team to align on strategy and co-lead the execution
  • In collaboration with the SEO and content team, optimise website structure, content, and landing pages to improve organic search rankings and increase visibility across search engines.
  • Regularly brainstorm with cross functional teams to gather ideas and translate into actionable activities to inform the creation of quarterly roadmaps
  • Analyse website traffic, user behaviour, and conversion data to identify opportunities for improvement and implement effective CRO techniques.
  • In partnership with Content team, support in-depth keyword research to identify valuable search terms to increase website traffic.
  • Monitor and report on key performance indicators (KPIs), including traffic, conversion rates, bounce rates, and rankings, to measure the effectiveness of CRO initiatives.
  • Collaborate with Content team and other cross-functional teams to ensure SEO best practices are implemented throughout the organisation.
  • Stay up-to-date with industry trends, algorithm updates, and emerging Web techniques to continuously optimise our strategies.
  • Provide recommendations for website enhancements, user experience improvements, and content optimizations based on data-driven insights.
  • Stay informed about competitor strategies and industry benchmarks to identify opportunities and maintain a competitive edge.

What good looks like

  • You have previous experience working in a B2B SaaS company
  • You have a basic understanding of SaaS unit economics - i.e. ARR, MRR, CAC
  • You have 5+ years of relevant experience in web marketing, with a track record of driving significant improvements in website conversion rates and organic search rankings.
  • Proficiency in using CRO and SEO tools such as Google Analytics, Google Search Console, SEMrush, VWO, or similar platforms.
  • Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Skilled project manager, with ability to able to successfully manage multiple priorities in a fast-paced, ambiguous start-up environment
  • A strong bias for action and ability to master the details of execution to ensure programs are delivered on-brief, on-time, and on-budget

Core Benefits and Perks

  • Competitive salary
  • 30 days vacation
  • Pension/Retirement matching
  • Health plans and wellbeing programs
  • Give Back program
  • Educational resources and generous allowance to support development
  • Inclusive policies - maternity, paternity & parent leave, as well as a focus on flexible working
  • Recognition programs
  • Employee Share Options (ESOP) - we mean what we say when we say, ‘act like an owner’!

Teamwork is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, colour, age, family status, disability, religion, sex, sexual orientation, gender identity, nationality or ethnic origin.

Diversity, Inclusion and Engagement Statement