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The Value-Based Pricing Myth: Why It's Not For Every Agency

Value-based pricing has been a hot topic in the agency space for some time now. It's often seen as a lift-and-shift replacement for the billable hour that will make your agency more competitive and profitable in the long run.

But is value-based pricing the right approach for every agency and client? Or is the billing process far more nuanced and complex than a one-size-fits all approach allows?

What you'll learn:

  • The pros and cons of value-based pricing models

  • The alternative pricing model options available to you and how they work

  • How to set up your operations based on these different models (and how to sell them to your clients)

  • How all of this impacts the way you structure your agreements and contracts to get the best results

Learn more

Speakers

Logan Lyles
Head of Partnerships at Teamwork
Logan Lyles
Head of Partnerships at Teamwork

Logan Lyles is the Head of Partnerships at Teamwork, a project management platform built for scaling client work. Logan previously served in several leadership roles at Sweet Fish, a B2B podcast agency serving mid-market SaaS companies. Taking over sales from the agency founder in 2018, Logan helped triple the business in his first 6 months. He also played a key role in landing the agency on the Inc 5,000 List (twice), while helping the company both 10x headcount and increase ARR by 1,283%. Logan works from his home office (that’s slowly becoming a mini video studio) alongside his labradoodle, Mack, in Castle Rock, CO.

Marcel Petitpas
Co-Founder & CEO at Parakeeto
Marcel Petitpas
Co-Founder & CEO at Parakeeto

Marcel Petitpas is the Co-Founder & CEO of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In his work as a speaker, podcast host, and consultant, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.

Amber Kemmis
COO at Instrumental Group
Amber Kemmis
COO at Instrumental Group

Amber Kemmis is the COO of Intrumental Group, North America - an elite HubSpot partner. In addition to being a HubSpot veteran, she's a longtime agency leader with a passion for people, processes, psychology, and building operations to support revenue growth.

Sharon Toerek
Principle Owner at Toerek Law
Sharon Toerek
Principle Owner at Toerek Law

Sharon Toerek is the Principle Owner at Toerek Law. She focuses her practice on helping independent marketing and creative services agencies protect and monetize their intellectual capital, and manages the legal implications of their marketing and advertising work. Sharon frequently speaks and presents to professional organizations, advertising agencies, and marketing teams, and has created and presented numerous training sessions to industry professionals that enable them to recognize legal issues and protect their valuable work and rights.

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