Demand Generation Specialist - 9 month Mat Leave Cover


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About Teamwork's mission is to make teams who deliver client work become efficient, organised, profitable and happy! Our platform has revolutionised how companies manage their daily workflows for improved automation, productivity, and profitability. It acts as the ‘one-stop-shop’ project management solution enabling our customers to track, manage, and invoice their projects. Our relentless customer-focus has been rewarded with thousands of amazing customers all across the globe and millions of users who sign in every day. We pride ourselves on creating market leading software, working with outstanding people, and going above and beyond for our customers. Trusted by more than 20,000 teams across 170 countries, is in acceleration mode as we set our sights to become the undisputed Project Management platform for teams who deliver client work.

We believe in hiring great people and look to ensure everyone has the best possible experience of work, everyday. We strive to be open and transparent, humble and customer focused. And we thrive on curiosity, getting results and working together relentlessly to deliver excellence. We are a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them. Our personality is unmistakable: we work hard, take joy in our wins and each other's successes and important life events. And we care and support each other when life throws lemons. More than anything we embrace a straightforward approach to getting things done. We are fanatical about our customers: and when talent meets passion, success happens.

This role can be hired remotely in one of; Toronto, Ireland or the UK.

The opportunity

We are looking for an experienced and detail-oriented Demand Generation Specialist to join our growing Marketing team at As the Demand Generation Specialist, you will play a crucial role in executing Teamwork’s demand generation strategy, with a focus on supporting a variety of demand generation campaigns across multiple digital channels and events.

This role reports to the Demand Generation and Content Lead and is part of the Marketing team, whose purpose is to drive growth through developing predictable and scalable programs that drive new customer acquisition, test new strategies, channels, and campaigns that convert. You will collaborate closely with content, web, brand, and product marketing teams, as well as sales teams, to ensure our demand generation strategy is effective and delivers on shared objectives.

The hiring manager is looking for a versatile demand generation marketer who is eager to learn, collaborate, and take end-to-end ownership of campaigns from ideation to execution with a results-focused approach to meet our growth objectives.

What good looks like

  • You have 3 years of relevant experience in a demand generation role with a strong emphasis on executing paid social media campaigns and supporting broader digital marketing initiatives, preferably in a B2B SaaS company.
  • You have a strong understanding of SaaS unit economics – i.e., ARR, MRR, CAC, the sales cycle, and associated metrics (MQLs, SQLs, pipeline).
  • You possess strong leadership capabilities, skilled in engaging multiple stakeholders and collaborating cross-functionally in a clear and concise manner.
  • You have strong analytical skills with the ability to own your metrics, perform campaign analysis, derive insights to show program effectiveness, and adjust campaign levers for continuous optimization.
  • You have a growth mindset – comfortable generating new ideas, championing new processes, and continuously testing and iterating to improve campaign outcomes.
  • You think strategically as well as tactically, with the ability to make quick decisions considering the bigger picture and long-term company goals.
  • You are a skilled project manager, able to successfully manage multiple priorities and campaigns at various levels of scale with high-quality output.
  • You have a strong bias for action and the ability to master the details of execution to ensure programs and campaigns are delivered on time and on budget.
  • Experience with event planning and execution is a plus.
  • Expertise with HubSpot or similar marketing automation tools is a plus.

What you can expect

Campaign Execution:

  • Develop and execute comprehensive demand generation campaigns covering the entire sales funnel, including awareness, lead generation, and nurture across multiple digital channels such as content syndication, affiliates, and paid social media.
  • Support the execution of campaigns across Meta and LinkedIn, leveraging paid social strategies to drive sales pipeline for Teamwork.

Broader Demand Generation Support:

  • Assist in the planning and execution of broader demand generation initiatives, including digital channels and content syndication programs.
  • Partner with internal teams to support the development of content and assets needed for various campaigns.
  • Coordinate and manage affiliate marketing programs to expand reach and drive lead generation.

Event Support:

  • Support the planning, promotion, and execution of virtual and in-person events, webinars, and conferences to drive brand awareness and lead generation.
  • Collaborate with the events team to ensure seamless integration of event activities within the overall demand generation strategy.

Collaboration and Optimization:

  • Be accountable for achieving key campaign KPIs as well as quarterly trial & MQL, pipeline, and revenue targets, and report back to key stakeholders across Marketing on performance against goals.
  • Consistently track and analyze how campaigns and programs perform; testing, evaluating, iterating, and optimizing to drive results.
  • Collaborate closely with marketing stakeholders across Lifecycle, Performance, Content, Website, Product Marketing, Brand, and Marketing Operations to bring demand generation plans to life.
  • Continually improve campaign processes to increase speed to market and standards of campaign execution.

Core Benefits and Perks

  • Competitive salary & OTE (where applicable)
  • Up to 30 days vacation
  • Pension/Retirement matching
  • Health plans and wellbeing programs
  • Give Back program
  • Educational resources and generous allowance to support development
  • Inclusive policies - maternity, paternity & parent leave, as well as a focus on flexible working
  • Recognition programs is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, colour, age, family status, disability, religion, sex, sexual orientation, gender identity, nationality or ethnic origin.

Diversity, Inclusion and Engagement Statement

Diversity, Inclusion and Engagement Statement