What triggers you?


I was listening to another great interview from Mixergy while driving home. The interview was with a woman called Sally Hogshead and she was talking was about triggers that people respond to in both personal life and in business. She also spoke about her latest book “Fascinate: Your 7 Triggers to Persuasion and Captivation.”
It was a really interesting interview and  got me thinking about how I could use these triggers myself in both business and in my personal life.
The other thing she spoke about was a test she has on her site called the F Score. It’s a short test which tells you which triggers you naturally apply , which others you should consider and how to refine them to become more persuasive.
Below is what came back from my test.

Your primary fascination is LUST. (Nicely done, you.) Even without realizing it, you’re already instinctively applying this trigger when trying to persuade others. Your secondary trigger is POWER, and your dormant trigger (the one you’re least likely to apply in your personality and behavior) is ALARM.

Once you understand your own unique combination of personality strengths, you can start to create more influential ideas and messages.


1. Explore your primary, secondary, and dormant triggers with the tabs above.
2. Check out the videos over there on the right.


So lust is your primary trigger. That means you draw people closer with a warm and open style of interaction. You’re expressive with ideas, communicate well in person, and probably have a strong creative streak. Even when you mask your emotions, you feel passionately about your opinions.

You’re intuitive with information, often making decisions based on gut instinct rather than cold intellect. While other personality types prefer facts, you’re more attuned to the nuances of attitude, design, and a certain indefinable je ne sais quoi.

Lust is a powerful form of influence because it creates irresistible messages that overcome rational resistance. When you dial up your primary trigger, you have the ability to create messages that are extremely difficult to ignore.

You’re remarkably talented in creating messages that lead to a powerful intellectual, physical, and emotional response. For instance, you like to share experiences with others, and in conversation, you draw people closer with body language and eye contact.

By applying these natural strengths to your work, you can build warmer relationships and more trusting dialogue. And by applying to your ideas, you can create messages make people say, “I want that now!”


While you’re not a power-monger, you are power-comfortable: an authority who likes to be in control.

Blindly following someone else’s orders? No, thanks. You prefer to actively lead situations, rather than sitting back and passively watching from the back row. You’ll follow other people’s rules, if needed, but you prefer to define a new set of rules on your own terms. You exude influence, compelling others to pay attention. Your strong opinions and bold action often spark reactions from others.

Your messages command influence, and your opinion carries weight. When you excel in positions of leadership, others look to you for cues of how to behave. At times, perhaps, you might come across as intimidating or even overbearing. When you expect others to obey your message, you define deadlines and demands of the alarm trigger to make them comply. By steering your use of power productively toward your goals, you’ll become more motivating and inspirational.

You’re a natural leader, and probably comfortable with authority. Next step? Hone your power trigger for greater respect, bigger audiences, and more loyal advocates.


Laid-back and easygoing, you probably make friends easily, and make others comfortable. Your personality is probably relying more on trust or lust as main triggers, rather than the urgency and focus of alarm.

On the downside, without the presence of alarm in your personal brand, it’s quite possible you’re coming across as a bit wishy-washy. A judiciously zest of alarm adds a sense of urgency to your requests. In FASCINATE, you’ll learn how to intelligently apply alarm, motivating others sit up and take notice now.

One Comment

Rick Cogley

So does this mean TWPM is going to become more lustily powerful? Or powerfully lusty? :-)


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