Hey Everyone,
Just thought I’d share this with you.. About a month ago, we rolled out a new pricing page for www.teamwork.com. Before we committed to the new design, we decided to run an experiment using Google Website Optimizer to see how it compared with the old page; so 50% of visitors got the old version and 50% got the new version.
It’s six weeks later and the results are in. It’s definitive: The new version of the pricing page yields a 27.7% improvement on the number of users who sign up!.
Here is the old version:
Teamwork Projects 2010 Pricing
And here is the new much improved version:
Teamwork Projects Pricing 2010
Goes to show, clean and simple beats information overload every time.